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It seems crazy looking back from 2020 that a record label would pass up on signing Joan Jett.

Not only did it happen, but, it happened 23 times.

That would discourage the average musician.

In case you haven’t noticed, Joan Jett is not an average musician.

Not only did she not let it stop her, she let it push her to start her own label.

The video of Joan telling the story behind her label recently popped up on Joan’s YouTube channel.

Check out Joan telling the story herself below.